Review: Anastasia Beverly Hills Dipbrow Pomade in Dark Brown

ABH dipbrow pomade is probably one of the most talked-about eyebrow fillers I've known. I've been longing to try out this product but it's too expensive, and buying such product would take a year or so for me to think and re-think it over before I actually purchase it.

Btw, for those who haven't got a clue what this is, it's basically something you'd use to fill in your eyebrows. So, beside pencil, we have so many other options nowadays. Such as powder, gel, brow mascara, brow tattoo, and this one: a pomade.

This pomade comes in a tiny glass jar (which I forgot to capture, shame on me) and a black carton box too). But that's all you'll get since the brush is not included.

According to the box, this pomade can last up to 6 months after first opened. So maybe, after that short period, you'll need to buy a new one since the formula might change.

The shade comes in 11 options, from ashy to reddish brown, from ebony to blonde. You name it. Just don't expect something too fancy since they only launch natural human eyebrow shades.  I'm talking about blue and red eyebrows, if you don't notice. And as you can see, the shade I picked is Dark Brown. I aimed for a quite dark eyebrow.

The jar has their brand embossed on it, as well as on the cap. What you get inside the jar is something you'd call a tiny amount of pomade. Well it looks like a pinch of product, but trust me, once you start using it, you'll realize you need a long period to spend the whole product.

The pomade is very creamy, thick, and totally odorless. I've been using this with my Jessup angled brush, which has a very sharp edge, one of the sharpest angled brush I've found.

Left: With camera flash.

Right: Natural lighting.

The shade Dark Brown is a cool toned brown, which is quite dark. Just like the name itself.

Applying ABH Dipbrow Pomade is quite tricky. It's very smooth and tend to be 'slippery' when you apply this on your eyebrows, so steady hand is a must. The pigmentation is amazing, use a light hand when dipping your brush into the pomade, or else you'll get too many products and end up with fake-looking eyebrows.

However, this product is NOT smudge-proof just like company said. The pomade stays wet and creamy on my skin, it doesn't set nor dry out, which is a very unfortunate event for me. 

If I have to compare this with NYX Eyebrow Gel regarding their longevity, then NYX is an absolute winner. I once wear NYX alone at the gym, and it didn't budge at all. But wearing ABH Dipbrow Pomade during a normal activity outdoor, and my eyebrows change shape just after 6 hours. For a USD 18 product, that's too bad. Or maybe I'm the one to blame for hoping a pomade product will be anti-budge? 

For a better longevity, I choose to set this product with my Wet n Wild eyebrow kit or any other dark brown eyeshadow. They work well together. My eyebrows will still smudge, but stays a little longer than wearing the pomade alone.

So, will I repurchase? Nope. I don't know why so many people rave about this product so much. It's quite good, but not that good for me. Especially for that USD 18 price.

This product is available in Indonesia through online stores only, the price varies from IDR 300K to 350K.